concept...
THE MISE EN PLACE
We meet (because nothing beats a one-on-one) and we talk. About your idea, if you want me to craft a tailor-made concept from scratch. Or about your existing project, if you’re looking to redefine, sharpen, or expand your current business model, product range, or services. The pre-production mise en place is where we lay it all out: the essentials, the highs, the lows, the odds, the ends—every ingredient on the table.
The more I sense and absorb your vision, the more seamless and intuitive the concept-making process becomes.
THE COOKING
For me, concept creation is like cooking—an alchemy of transformation. First, I dissect everything you’ve shared into fragments. Some elements dissolve and evolve (sugar morphing into caramel), others concentrate to their purest essence (balsamic glaze intensity). Some pair in a timeless, effortlessly classic way (tomato meets basil), while others emerge through experimentation and contrast (fusion cuisine at its finest).
I mix the familiar with the unexpected, find familiarity in the unknown, and novelty in the familiar. Layering nuance, contrast, and discovery, until unveiling something unmistakably you—a defined, refined, or redefined manifestation of your very own 3-letter molecular formula—your DNA.
